Former Motor City Bowl becomes Little Caesars Pizza Bowl

Sept. 1, 2009
Little Caesars Pizza has signed on as the title sponsor of the former Motor City Bowl, the company has announced. The agreement includes name sponsorship of the Little Caesars Pizza Bowl, a national promotion and other game week activities.
The 13th annual post-season college football bowl game featuring the Mid-American Conference Champion against a bowl-eligible Big Ten team will take place on Dec. 26 at 1 p.m. at Ford Field in Detroit, home to the NFL's Detroit Lions and Super Bowl XL.
"I'm a life-long sports fan," said Michael Ilitch, co-founder and chairman, Little Caesar Enterprises Inc. "This bowl is a great opportunity to provide a fun experience for families and college football fans, while supporting college athletics."
Little Caesars will enhance its sponsorship of the game by providing customer promotions including the chance to win tickets to national bowl championship games; hotel, airfare and tickets to the Little Caesars Pizza Bowl; as well as Little Caesars products, among other prizes.
There will also be great ticket discounts and giveaways available through Little Caesars stores and a special offer on game day.

Topics: Little Caesars , Marketing

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