Fox's Pizza Den's 9/11 special raises $9,800 for firefighters

 
Sept. 15, 2003

PUNXSUTAWNEY, Pa. -- To commemorate the second anniversary of the Sept. 11, 2001, terrorist attacks on the U.S., Fox's Pizza Den franchisee Scott Anthony wanted to raise some money for three local fire departments.

According to The Punxsutawney Spirit, his aim was to collect $7,500 through sales of Fox's Big Daddy pizzas at the bargain rate of $9.11. But things didn't turn out that way.

Fox's raise more than $9,800.

"We were happy," said Anthony. "We received plenty of positive e-mails, the firemen were thrilled ... it was a tremendous response from the public."

The fund-raising effort was co-sponsored by Fox's, Nationwide Insurance -- The Kengersky Agency (which donated 300 smoke detectors) and the Punxsutawney Fire Department (which delivered pizzas and gave away smoke detectors to customers needing them.)

Since they were working as delivery drivers, the firemen reportedly received hefty tips as well. Punxsutawney Fire Department President Tony Gianvito said one customer's tip was the purchase of 30 Fox's pizza coupons to split among the three Punxsutawney departments so firefighters could order pizza while on duty.

In total, 1,080 pizzas were sold, and the promo was so successful that shortly after 8 p.m. that night, Fox's had to stop taking orders, Anthony said.

"We had such a tremendous response," he said. "It was unreal that people were willing to wait that long just to help the fireman."


Topics: Fox's Pizza Den , Marketing


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