- WHITE PAPERS
Fransmart, the franchise development company that launched the franchise programs for Five Guys Burgers, Qdoba Mexican Grill, Vapiano, Zpizza and several other restaurant franchise brands, has signed a market partner in Germany to add an additional layer of support for European franchisees, according to a company press release. The objective will be to replicate Fransmart's services in the region, making it easier on both franchisees and franchisors as they penetrate new international markets.
Fransmart, which already has two offices in the U.S., has a 20-year track record of growing fast casual brands into worldwide chains, including Vapiano, which originated in Germany.
"The success we've experienced throughout the U.S. is due in large part to our knowing the market so well. Fransmart is an industry expert in best practices, real estate, and operations," Fransmart Founder and CEO Dan Rowe said in the release. Combining this know-how with a local partner who is familiar with the market's suppliers and real estate, will add unique value to our process of selling and developing international franchise restaurants."
With Fransmart planning to continuously add international market partners, the first remote office will be located in Stuttgart, Germany, and the market partner for the region EA Welt GmbH, led by Whitney Myrus. Myrus, who has worked with Rowe since 1994, when he began restaurant franchise development, worked on the development of the Chesapeake Bagel Bakery chain. He more recently worked for Verizon in Germany.
Fransmart has already sold European franchise rights for Freshii and CaliBurger.
"Currently every one of our burger brands – Elevation Burger, Big Smoke Burger and CaliBurger – are sold out in the Middle East," Rowe said. "I think penetrating Europe would be a logical next move for these brands, especially as Five Guys restaurants are beginning to open up in the UK."
Rowe said Fransmart also wants to add European-based brands to its portfolio.
"We will need someone in each market who can not only recognize the potential 'next big thing' among concepts, but can also adapt our systems to custom fit each market," he said.
With all the success Fransmart brands have had in the Middle East and other parts of the world, its goal is to have partners on the ground in these regions as well, Rowe said.
"We would like to have about 10 of these partners in the next year or so, with a focus on the Middle East, Asia and India. Russia, the UK and Turkey are markets that are still available in Europe as well," he said.
Topics: Franchising & Growth