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Nearly 100 restaurant operators learned about mobility marketing last week during a free Webinar: "Secrets For Connecting With the Mobile Customer: Apps Are Not Enough," presented on FastCasual.com and sponsored by Punchh.
Although more customers than ever have smartphones, getting their attention is tough, and getting them to love your brand is a lot tougher, said Sastry Penumarthy, VP of marketing and co-founder of Punchh, who chatted on the webinar about how restaurants can use mobile apps to engage and attract customers and their friends.
Rita's Italian Ice's Meghan Smith also spoke during the webinar about how Rita's successfully launched a popular mobile channel to engage its fans and how it measures ROI.
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