Freschetta Pizza launches two new frozen innovations

March 7, 2011

Freschetta has upped the ante on the frozen pizza competition with its introduction of two new innovations: The Freschetta Simply … Inspired Pizzas and Freschetta By The Slice.

Both creations feature flash-frozen vegetables, unique blends of real cheeses and inventive product packaging and cooking technology.

The full line of Freschetta Simply … Inspired Pizzas feature a variety of vegetables, including roasted red peppers and shiitake mushrooms, as well as a thin, crispy crust.

Also, with the introduction of Freschetta Simply … Inspired Pizza, the brand changed its product packaging. Each of the eight varieties is wrapped in new Fresch-Taste Seal packaging to lock in the flavor while using 30 percent less packaging by weight than a traditional pizza carton.

By removing the outer cardboard box, Freschetta Simply … Inspired Pizza saves 1,378 tons of paperboard, which adds up to 23,433 trees each year.

Freschetta Simply ... Inspired Pizzas provide three to four servings and are starting to appear in the frozen pizza section of grocers nationwide in the following varieties: Hawaiian Style, Farmers Market Veggie, Harvest Supreme, Southern BBQ Recipe Chicken, Rustic Pepperoni Pomodoro, Classic Bruschetta and the limited-edition varieties of Tuscan Farmhouse and Chicken Bianco.

By the Slice

Freschetta By The Slice, ready in minutes, is a single slice, cut from a whole pizza, made with the same premium ingredients found in all Freschetta pizzas. All four varieties provide oven-baked taste, right out of the microwave.

Freschetta By The Slice packages contain one slice of pizza and are now appearing in the frozen pizza section of grocers nationwide in Six Cheese Medley; Chicken, Spinach and Mushroom; Vegetable Medley; and BBQ Chicken.

"We know consumers' tastes have evolved and they are seeking more flavorful variations in their frozen pizza selections, which until now is a need that hasn't been met," said Mary Brown, Freschetta senior director of marketing. "With Freschetta Simply…Inspired Pizzas, we are elevating the quality of frozen pizza with distinctive combinations of large-cut vegetables, flavorful sauces and delightful varieties of cheeses and meats to create new varieties unseen before in this category. And for when our consumer is time-strapped, Freschetta By The Slice provides the perfect solution when seeking one perfect slice of pizza in minutes."

Topics: Food & Beverage , Sustainability

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