Freschetta rolls out California-inspired pizza

 
Sept. 30, 2010

Freschetta is delivering a fresh taste experience in every bite with new California-style Pizzas. The new frozen pizzas blend creative combinations of flavorful vegetables and sauces on a crispy thin crust to offer a fusion of flavors.

The new line features all-natural cheeses, premium meats and unique vegetables on a thin, crisp, square-shaped crust. Freschetta California-Style Pizzas are available in several varieties, including:

  • Mediterranean Garlic & Veggie: Blends vibrant, flavorful vegetables and garlic with a garlic- and white wine-flavored sauce, feta and mozzarella cheeses.
  • Spicy Chicken & Feta: Grilled chicken, red onion, feta, provolone and mozzarella cheese on a spicy buffalo ranch-style sauce for a hint of heat.
  • Bacon Spinach & Artichoke: Combines fire-roasted artichoke hearts, spinach, bacon and mozzarella cheese with a garlic- and white wine-flavored sauce.
  • Sundried Tomato & Cheese: Tomatoes, marinara and cheese fused together for a tangy, sweet and salty flavor.

"We understand that consumers' tastes are advancing, and they're seeking new flavor combinations and quality ingredients, especially when it comes to their pizza," said Chris Leising, Freschetta brand director. "With Freschetta California-Style Pizza, we have provided an easy, unique solution offering a fusion of flavors through better ingredients – combinations previously unseen in the frozen pizza market."

The brand is promoting the items via a its "Fresh Ride" Sweepstakes. Customers can visit www.freshridesweepstakes.com to enter for the chance to win a 2011 Ford Fusion Hybrid.


Topics: Food & Beverage , Pizza Toppings


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