Fresh Brothers opens eighth location

Dec. 7, 2012

Fresh Brothers has announced its eighth location, opening today in Santa Monica, Calif.

"We're very excited," said Adam Goldberg, Fresh Brothers' founder and CEO. "The new Santa Monica store is our biggest location to date. It allows us to handle take-out and delivery and seat 45 hungry customers. The space will give us the room to host bigger and better in-house parties, too."

The new restaurant will serve draft beer and wine, along with the brand's thin crust and deep dish pizza, baked wings, salads, gluten-free and vegan offerings. It will also include the Fresh Kids Special, which was featured on "The Doctors" TV show as an innovative way to help kids eat healthier, as it features finely ground fresh vegetables mixed into the pizza sauce.

"We have the Lakers and some of the Bears games (the Goldbergs are from Chicago). Our customers will love having great beer with their pizza and wings while they watch their favorite teams," added Michael Goldberg, co-owner and COO of Fresh Brothers.

In June, Fresh Brothers received an equity investment from Michael Greenberg, co-founder and president of Manhattan Beach-based shoe company Skechers USA Inc. Greenberg says they have identified 29 potential new locations within Southern California.

"We plan to double or triple our growth within the next two years," Greenberg said.

Los Angeles-based Fresh Brothers was founded in 2008 by Adam and Debbie Goldberg. It was listed at No. 16 on's "2012 Top 100 Movers & Shakers."

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management

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