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Loyalty marketing company Front Flip is offering restaurants and retail shops across the country an upgraded mobile app and a more sophisticated customer loyalty database. The enhancements will allow businesses to more closely track and manage the success of their Front Flip loyalty program, said CEO and co-founder Sean Beckner.
Kansas City, Mo.-based Front Flip has also added five cities to its portfolio, so the app is now available to businesses located in Dallas, Denver, Minneapolis, Atlanta and Baltimore and Washington D.C.
The company's growth is being fueled by its January close of a $3.7 million Series B round of funding led by Jon Darbyshire of the Archer Foundation. Front Flip is using the funding to hire regional sales managers and to launch marketing and advertising campaigns to get the word out about the app, Beckner said.
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