Jan. 13, 2004
WASHINGTON, D.C.—The return of Joe Gibbs to the head coach's spot at the Washington Redskins, the very team he led to three Super Bowl wins, has sparked a goodwill bargain battle between Domino's Pizza and Papa John's stores in the area.
Domino's, which used to be the official pizza of the Redskins, announced recently it would apply a "Gibbs tax" to pizzas sold on Jan. 14. Customers named either Joe or Gibbs would get $3 off their pizza orders, while those with first or last names mirroring of any of the 'Skin's failed coaches' names would have to pay $1 extra (see story Domino's Pizza franchisee applies 'Gibbs tax' to celebrate return of Redskins coach). The proceeds of the "tax" will be donated to a Gibbs-founded charity for at-risk teen boys.
Papa John's, the current official pizza of the Redskins, announced on Jan. 14 it will celebrate Gibbs' return by selling large, three-topping pizzas for $9.99. According to a news release, each topping represents his three Super Bowl wins with the 'Skins. The limited-time special runs through Feb. 2 at D.C.-area Papa John's Pizza stores.