Gibbs' Redskins return leads D.C. Papa John's to counter Domino's Pizza special

 
Jan. 13, 2004

WASHINGTON, D.C.—The return of Joe Gibbs to the head coach's spot at the Washington Redskins, the very team he led to three Super Bowl wins, has sparked a goodwill bargain battle between Domino's Pizza and Papa John's stores in the area.

Domino's, which used to be the official pizza of the Redskins, announced recently it would apply a "Gibbs tax" to pizzas sold on Jan. 14. Customers named either Joe or Gibbs would get $3 off their pizza orders, while those with first or last names mirroring of any of the 'Skin's failed coaches' names would have to pay $1 extra (see story Domino's Pizza franchisee applies 'Gibbs tax' to celebrate return of Redskins coach). The proceeds of the "tax" will be donated to a Gibbs-founded charity for at-risk teen boys.

Papa John's, the current official pizza of the Redskins, announced on Jan. 14 it will celebrate Gibbs' return by selling large, three-topping pizzas for $9.99. According to a news release, each topping represents his three Super Bowl wins with the 'Skins. The limited-time special runs through Feb. 2 at D.C.-area Papa John's Pizza stores.


Topics: Domino's Pizza , Marketing , Papa John's


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS