Gino's Pizza teams up with MADD Canada

May 30, 2012

With proms and graduation parties filling up calendars throughout the next few weeks, Gino's Pizza has signed on to be a sponsor for MADD Canada's anti-impaired driving campaign.

As part of the sponsorship, representatives from Gino's Pizza visited high schools to urge students to drive sober. The partnership also provides the opportunity for more than 1 million Canadian students to watch the story "Damages," which follows fictional character Jesse as he makes the decision to drive impaired, resulting in a crash and criminal charges.

"Gino's Pizza is pleased to work with MADD Canada in this effort to reach students and get them thinking about what they can do to protect themselves and their friends from impaired driving," said Sonia Gangar, director of Marketing for Gino's Pizza.

Founded in 1981, Gino's Pizza has more than 60 locations in Ontario and is expanding aggressively.

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Topics: Marketing / Branding / Promotion , Operations Management , Social Responsibility

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