Giordano's food truck rolls out in Chicago

 
May 31, 2013

Giordano's Famous Stuffed Pizza announced that it is the first restaurant to receive a license from the City of Chicago to cook and sell deep dish pizza from a food truck.

"At Giordano's, we're always looking for new ways to satisfy our customers, and there is no better way to meet their needs than by bringing our irresistible pizza and other favorites straight to them," said Yorgo Koutsogiorgas , Giordano's CEO. "The food truck movement continues to grow across the country, especially right here in Chicago, and we're thrilled to be the very first Chicago pizza restaurant to obtain a license from the city to prepare food on a truck."

Giordano's has received a Mobile Vehicle Prepare license, making it the first pizza truck to obtain the license in Chicago according to the company. Koutsogiorgas said Giordano's likes to think of the new food truck as its "41st restaurant." The company has 40 brick-and-mortar locations in Chicagoland.

The new 28-foot-long and 12.5-foot-tall Giordano's food truck is 100 percent equipped and can hold up to 400 personal pies.

Koutsogiorgas said the entire food truck development process, from concept to securing the license, took about one calendar year.

"It was conceptualized by a top-of-the-line design team and built by a leading manufacturer of custom food trucks. It's green as a food truck can be. The bio-diesel engine produces a certified clean idle," Koutsogiorgas said.

The Giordano's food truck will sell pizzas, salads, soft drinks and other menu favorites, all served in green packaging.

Fans of Giordano's can follow the truck on Twitter at @GiordanosPizza, to find out where the truck will be and when.

Read more about operations management.


Topics: Food Trucks , Marketing / Branding / Promotion , Operations Management


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