Giordano's, Me 'n Ed's top pizza category in Quick-Track survey

 
Feb. 14, 2007
SAN CLEMENTE, Calif. — Extensive research conducted by Sandelman & Associates ranked Giordano's Pizza and Me 'n Ed's Pizza tops in annual Quick-Track survey of quick-service restaurants.
 
Among all QSR chains, Giordano's finished third, and Me 'n Ed's Pizza finished tenth. Among pizza chains, Papa Murphy's Take 'N' Bake Pizza finished third. In 2006, Giordano's and Domino's Pizza showed the greatest statistical improvements in the pizza category.
 
Out of all QSRs, Panera Bread/St. Louis Bread Co. topped the list, followed by In-N-Out Burger.
 
Sandelman's findings are based on quarterly market research of 76,000 QSR users. Respondents provide an overall rating of their last purchase occasion for each tracked chain they have patronized in the past three months. They also rate selected chains patronized in the past three months on 12 key attributes defining a chain's image, including: food; service; cleanliness; convenience; and value.
 
To ensure reliability, data is reported only for those chains that were rated by at least 150 past-three-month users. For some chains, the sample of respondents providing an overall rating was sufficient and this rating is included in the report, but the base providing ratings on specific attributes was below the 150 minimum requirement and attribute ratings for those chains are not included in the report.
 
To view all survey results, click here.

Topics: Domino's Pizza , Papa Murphy's Take 'N' Bake Pizza


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