Giordano's Famous Stuffed Pizza and the Chicago Fire Soccer Club have announced a new partnership that identifies Giordano's as the "exclusive and official pizza" of the Fire and the team's home, Toyota Park.
To kick things off, the organizations celebrated with a pizza party on Wednesday for Chicago Fire Department firefighters of Engine 42 in Chicago.
The Fire's 2014 season home opener is March 23, and will be presented by Giordano's. According to a news release, the game will mark the beginning of many integrations and promotions between the collaborating brands.
"Giordano's and the Chicago Fire are united by a commitment to hospitality," said Giordano's CEO Yorgo Koutsogiorgas. "We both enjoy creating a vibrant energy and environment and serving people of all ages. From families and young adults to lifelong soccer fans, Giordano's and the Chicago Fire look forward to bringing customers back for more, week after week, all year round."
Also, any customer who orders a pizza at a participating Giordano's from now through March 22 will be entered to win a branded soccer ball and two tickets to the Fire's season opener.
Giordano's will be the presenting sponsor of an upcoming locally broadcast, regular season Fire home game. The agreement includes brand visibility on printed and digital platforms, recognition in Fire commercial spots leading up to the game, logo projection on the video board clock-wrap for the entire match, sponsorship of the halftime t-shirt toss, and pre-game ceremony participation, the release said. Giordano's also will deliver pizza to a random row in the stadium on that day.
Additionally, per the terms of the partnership, the Chicago Fire will advertise Giordano's in many ways — on LED screens, in social media, on the club's website, in printed collateral and distributed coupon books, in agreed-upon promotions, and through visibility during FireFest.
Finally, Giordano's will be a supporting sponsor of the Chicago Fire Rec Soccer League, receiving branding on select league collateral, the right to distribute coupon offerings to league participants, and field branding at the Chicago Fire Soccer Center, the club's new practice and training facility set to open in Roscoe Village this summer.