Giordano's names Derrick Rose as equity owner, spokesperson

 
Sept. 6, 2012

Derrick Rose, Chicago Bulls' MVP point guard, has signed with Chicago-based Giordano's Famous Stuffed Pizza as an equity owner and as the brand's new national spokesperson.

Beginning later this month, the pro basketball star known as "D-Rose" will begin appearing in Giordano's advertising, consumer promotions and charitable efforts as the company broadens its national profile and expands its menu offerings to enhance the overall consumer experience.

Led by Richard Levy, Chicago-based private equity firm Victory Park Capital Advisors LLC acquired Giordano's in late 2011 as the company began a wide scale re-introduction of the brand. Through this new relationship, Rose will play an active role in helping bring the Giordano's experience to even more consumers as the company plans to launch an expansive new menu this fall featuring a variety of stuffed and thin crust pizzas, as well as new salads, sandwiches, pastas and desserts.

"Derrick Rose is indisputably the best player in basketball today and we're honored to now call him a part of our team," said Yorgo Koutsogiorgas, president and CEO of Giordano's. "Our customers have been telling us for decades that we're the best stuffed pizza in the world and we just scored another great win for Chicago by adding Derrick Rose to our lineup. He's really looking forward to helping us grow this great company."

The partnership makes Rose the first nationally recognized athlete and celebrity spokesperson to align with the company in its nearly 40-year history.

"I'm proud to call Chicago my hometown and I've grown up with my family eating Giordano's pizza," Rose said. "I've always loved Giordano's, so this was a uniquely personal opportunity for me."

In addition to featuring various promotions with Rose, the company is also currently working on Rose's signature pizza.

Read more about marketing, branding and promotions.


Topics: Business Strategy and Profitability , Food & Beverage , Franchising & Growth , Marketing / Branding / Promotion , Operations Management


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS