Giordano's partners with Jenny McCarthy for autism awareness

Sept. 11, 2012

Less than a week after announcing its partnership with Chicago Bulls point guard and NBA MVP Derrick Rose, Giordano's has announced another celebrity partnership with actress/author Jenny McCarthy.

McCarthy has helped Giordano's create a signature dessert to support her autism awareness charity, Generation Rescue.

Her dessert combines fresh apples with a sprinkling of cinnamon, stuffed in a flaky, golden brown crust. The stuffed apple pie, called "Jenny's Fave," is available for $8.95, or $9.95 if served with vanilla ice cream. It is available for dine-in or to-go at every Chicagoland Giordano's location from Sept. 15 through Dec. 31, with a portion of the proceeds donated to support Generation Rescue.

Read more about cause marketing and promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion , Social Responsibility

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