Grimaldi’s Pizzeria plans fast casual burger concept

 
March 20, 2011

Grimaldi’s Pizzeria has announced its current expansion plans that call for new locations in Dallas, West Palm Beach, Fla., and various other sites.

The Scottsdale, Ariz.-based company also is setting its sites beyond the pizza oven, with the launch of a new fast casual concept called Coal Burger.

The latest venture will utilize a similar coal-fired brick oven that has made Grimaldi’s pizza famous. The first location will open in the spring at the Scottsdale Quarter, a growing shopping, dining, entertainment destination that first opened in the spring of 2009.

Named for the cooking method used to create the signature items, “Coal Burgers” are made of a natural grass-fed beef, cooked in a brick oven over piping hot coals, to sear in the juicy flavor.

Coal Burgers are served on a choice of brioche, gluten-free or wheat buns. Topped with a selection of cheeses, fresh produce, and top-quality condiments, Coal Burger prides itself in using organic or more naturally grown products whenever possible.

“Coal Burger is an exciting new concept in today’s restaurant marketplace. The delicious smoky flavor of cooking in a coal fired oven, paired with natural ingredients, makes us believe we have a winning combination,” said Joe Ciolli, Coal Burger founder.

Although, Coal Burger will be known for its savory coal-fired burgers, the restaurant also has an expanded menu with more healthy options. Selections include a vegetable and rice vegetarian burger and “Chef Inspired” salads. A variety of sides such as sweet potato fries, onion rings and seasoned french fries, all cooked in rice grain oil (notable for their higher amounts of antioxidants) are also available.

Beyond the sustainable food choices, Coal Burger’s building features eco-friendly features such as reclaimed wood, recycled natural nickel patina, PVC-free banquet seating and bamboo furniture. All napkins, paper towels and toilet paper on site are 100-percent post-recycled product out of nearby Flagstaff, Ariz.

In addition to opening its initial unit soon, Coal Burger has expansion plans for other parts of Arizona and Texas. Visit www.coalburger.com.


Topics: Business Strategy and Profitability , Food & Beverage , Franchising & Growth , Operations Management


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