- WHITE PAPERS
Groupon announced the launch of two new solutions that the company said are aimed at helping out last-minute shoppers: Grouponvelope and the digital gift voucher.
The digital gift vouchers and Grouponvelope are available for every deal on Groupon.com, including travel experiences from Groupon Getaways and products from Groupon Goods. Once the purchase process begins and "Give as a gift" is clicked, shoppers can choose "Electronic Style" or "Print Style."
With Electronic Style, the gift giver can choose from four different electronic envelope themes and select a delivery date at checkout. The animated e-card will arrive on the selected delivery date.
With Print Style, the gift giver can print out a specially designed gift Grouponvelope that can be cut and folded into a holiday-themed envelope and card.
"Many merchants don't have the resources to invest in the same digital gifting solutions provided by national retailers, and they miss out on sales that are important to their bottom line," said Groupon CEO Eric Lefkofsky. "Our new gifting solutions create a level playing field for local merchants and effortless last-minute holiday shopping for consumers."
Read more about marketing.