- WHITE PAPERS
Henny Penny announced it has received three B2 Awards of Excellence from the Business Marketing Association. The awards were presented for the company’s new corporate website (HennyPenny.com), for its "Math" advertising campaign and for a microsite created to support that campaign (HennyPennyMath.com).
According to a news release, the "Math" campaign was created for Henny Penny by its agency of record, VantagePoint Marketing, and focuses on Henny Penny products that are "designed to solve real problems that foodservice operators contend with on a daily basis."
"We spent a lot of time making sure our website reflects who we are and what we deliver," Director of Marketing Barb Coots said in the release. "We think the ‘Math’ campaign perfectly captures the measurable advantages of our products. We’re thrilled that BMA has recognized the ingenuity and effectiveness of these marketing tools and are especially proud to be the only foodservice equipment manufacturer included in these distinguished awards."