Dec. 13, 2010
Mobile marketing and advertising firm Hipcricket has announced the company's achievement in record sales and its development and implementation of twice as many campaigns in 2010 compared to 2008.
The year was capped off by a deal with MillerCoors to be the mobile marketing and advertising partner for America’s second-largest beer company. Hipcricket signed a 3-year contract to develop and execute all mobile marketing efforts in conjunction with MillerCoors' agency and development partners.
Hipcricket's Mobile Advertising Network grew tenfold and has been used by companies in more than 15 industries, with a focus on restaurants, retail, travel, technology and consumer packaged goods (CPG). More than half of the ad campaigns were from repeat business due to proven results and ROI.
Other milestones reached in 2010 include:
- HIP 6.0 – the latest version of Hipcricket’s cloud-based mobile marketing and advertising platform – was released, boasting enhanced analytics, tighter integration with customer relationship management (CRM) and marketing resource management (MRM) systems and industry-leading hyperlocal targeting capabilities.
- Hipcricket campaigns were finalists in the Mobile Marketing Association’s Awards and the Mobi Awards.
- Hipcricket was recognized for its outstanding achievements in mobile marketing on the AlwaysOn OnMedia 100 list of top private companies.
"We're gratified by the faith that our clients have put in us," said Eric Harber, president and COO of Hipcricket. "Of course, our success is tied to our clients' ability to drive customer engagement, sales and loyalty. In 2010, we saw more long-term platform purchases with healthy budgets becoming the norm. Our growth in business is due in large part to our clients' ability to leverage the experience that 80,000 campaigns bring."