Homer Bailey's no-hitter sparks Domino's promo

 
July 5, 2013

The first no-hitter of the 2013 Major League Baseball season is officially in the record books, thanks to Cincinnati Reds pitcher Homer Bailey, who accomplished the feat on Tuesday. That means 10,000 free pizzas from Domino’s Pizza were given away to the first 10,000 MLB.TV subscribers who ordered online from Dominos.com.

The Domino's DomiNoNo offer will be available for five consecutive days or until 10,000 codes are given away. Bailey's no-hitter was the second of his career and the 232nd thrown since 1901. July 2 also marks the latest date for a season's first no-hitter since 2009 (July 10).

With the Domino's DomiNoNo campaign, subscribers of MLB.TV will have a chance to receive free pizza following each of the first two no-hitters of the 2013 MLB season. The past four seasons have averaged less than two weeks between the first and second no-hitters.

The promotion leverages multiple digital platforms in driving excitement when a no-hitter is in progress, including following #DomiNoNo, with live video on MLB.com and MLB.com At Bat mobile app, social activity from @MLB on Twitter and up-to-the-moment game alerts. The Domino's DomiNoNo is part of a larger media package between Domino's and MLBAM that will see the pizza company's ads featured on several MLBAM digital media properties.

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Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social


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