Hungry Howie’s donates to breast cancer foundation for customer stories

 
Sept. 29, 2010

Throughout the month of October, all Hungry Howie's pizzas will be served in bright pink boxes with breast cancer awareness ribbons instead of the original classic Hungry Howie's yellow boxes the brand usually features.

Customers also can add a $1 donation to their Hungry Howie’s order, which will go directly to the National Breast Cancer Foundation Inc. Donators will receive a pink Love, Hope & Pizza magnet as a token of appreciation.

According to the American Cancer Society, an estimated 207,090 new cases of invasive breast cancer are expected to be diagnosed among U.S. women in 2010. So for every pizza purchased, Hungry Howie’s will make a donation to the National Breast Cancer Foundation. Last year, Hungry Howie’s raised $100,000 for the foundation. They guarantee to raise at least that amount this year — with the hopes of doubling it.

To achieve that, Hungry Howie’s also is launching a social media campaign called Love, Hope & Pizza. Throughout October, Hungry Howie’s will post messages, share video posts and offer coupons to fans of their Facebook page. For every breast cancer story fans share on the Hungry Howie’s Facebook page, Hungry Howie’s will donate up to $1 to the foundation.


Topics: Marketing , Marketing / Branding / Promotion


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