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Throughout October, Michigan-based Hungry Howie's Pizza will host its annual Love, Hope & Pizza campaign, which has raised almost $500,000 for the National Breast Cancer Foundation Inc. throughout the last three years. This year's goal is to raise more than $250,000 during the campaign.
The chain has adopted a new tagline for the effort: "Hope comes in many flavors."
Throughout the month at all participating locations, all pizzas will be served in bright pink boxes emblazoned with breast cancer awareness ribbons instead of the classic Hungry Howie's yellow boxes. Customers can add a $1 donation to their Hungry Howie's order, which will go directly to the National Breast Cancer Foundation. Donators will receive a pink Love, Hope & Pizza wristband bracelet as a token of appreciation.
Hungry Howie's is continuing the social media campaign that accompanies Love, Hope & Pizza. Throughout October, Hungry Howie's will make a donation to the foundation for every new Facebook fan, for every breast cancer story fans share on the Hungry Howie's Facebook page, and for every tweet using the hashtag #lovehopepizza.
Hungry Howie's fans can also make a donation to the National Breast Cancer Foundation through its Facebook page, and the brand will be giving out free pizzas on social media on three days throughout October.
"The Love, Hope & Pizza campaign has become something we are known for in the restaurant and franchising industries and we are so proud of what we have accomplished over the last several years," said Jeff Rinke, vice president of marketing. "It's not only something that our employees and franchise owners look forward to every year, but it's also an event our customers anticipate. So many Americans are affected by breast cancer and we are happy to recognize National Breast Cancer Awareness Month with Love, Hope & Pizza."
Read more about cause marketing.