Hungry Howie’s named official pizza of the Detroit Pistons

May 25, 2011

Madison Heights, Mich.-based Hungry Howie's Pizza has signed a multi-year agreement with Palace Sports & Entertainment (PS&E) to become the official pizza of The Palace, DTE Energy Music Theatre and the Detroit Pistons.

Under the agreement, Hungry Howie's will open new units at both venues, located in the Detroit area. Details of the contract were undisclosed.

Each location will be easily identifiable with the company's signage and colors and will serve 8-inch personal pizzas with Hungry Howie's signature flavored garlic crust. The company is working to add a large size pizza to the menu in the near future.

"We are very excited about partnering with Palace Sports & Entertainment. We have a great local presence in the Detroit area and becoming the official pizza of The Palace, DTE Energy Music Theatre and the Detroit Pistons is a great opportunity for Hungry Howie's," said Steve Jackson, president of Hungry Howie's Pizza.

Dan Hauser, exectuvie vice president of PS&E, added that the addition of the Michigan-based brand provides a "slice of home" to guests.

Hungry Howie's Pizza has more than 500 locations in 24 states. PS&E's Michigan venues average 300 events and 3.5 million guests annually.

Topics: Business Strategy and Profitability , Food & Beverage , Franchising & Growth , Marketing / Branding / Promotion , Operations Management

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