Hungry Howie's promotes flavored crusts for anniversary

Jan. 7, 2013

Hungry Howie's Pizza is celebrating its 40th birthday in 2013. Throughout the year, the Michigan-based chain will have a special Flavored Crust of the Month with limited-time only flavors such as buttery Cajun, cheese puff and cheesy garlic. Buttery Cajun kicks off the campaign in January.

"We want to celebrate our 40th birthday by providing fun, new crust flavors for our loyal customers," said Rob Elliott, vice president of strategic marketing. "Our first limited time only crust flavor will be buttery Cajun, and we have 11 more unique flavors lined up for the rest of the year. With more than 500 locations and counting, Hungry Howie's has come a long way since it was founded in 1973 and we are thrilled about the exciting things we have planned for 2013."

Hungry Howie's Pizza signed 15 new franchise agreements and opened 10 locations in 2012. This year, the company plans to sign 30 agreements and to open 25 locations.

Hungry Howie's is targeting Ohio, Pennsylvania, Georgia, Texas and California for growth.

Read more about marketing and promotions.

Topics: Food & Beverage , Franchising & Growth , Marketing / Branding / Promotion , Operations Management

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