Hungry Howie's raises $275K for breast cancer foundation

 
Dec. 13, 2012

Hungry Howie's Pizza & Subs Inc.'s fundraising efforts for the National Breast Cancer Foundation Inc. yielded $275,000 this year. The company's Love, Hope & Pizza campaign has raised $750,000 since it started in 2009.

For the campaign, which took place in October, all pizzas were served in bright pink boxes decorated with breast cancer awareness ribbons instead of the classic yellow boxes Hungry Howie's usually features. Hungry Howie's made a donation to the National Breast Cancer Foundation for every pizza purchased. The company also made a donation for every new Facebook fan, for every breast cancer story fans shared on its Facebook page, and for every tweet using the hashtag #lovehopepizza throughout October.

"The Love, Hope & Pizza campaign has gotten better and better every year, and we are thrilled to have once again surpassed our fundraising goal," said Jeff Rinke, vice president of marketing. "Hungry Howie's is so proud to donate $275,000 to the National Breast Cancer Foundation this year. We are committed to continuing this campaign in years to come."

Throughout this year's campaign, Hungry Howie's gave away 83,000 Love, Hope & Pizza wristband bracelets to customers who added $1 donation to their order. The campaign helped generate 50,000 new Facebook fans.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Social Responsibility


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