Hungry Howie's runs customizable deals in $5 increments

Dec. 29, 2009 | by
Furthering the popular themes of a $5 price point and consumer customization, Hungry Howie's is running meal deals from $5 to $20 with its "Four Ways to Feast" campaign.
Customers can choose from a medium, one-topping pizza for $5; a large, one-topping pizza with Howie Bread for $10; two medium two-topping pizzas with Howie Bread for $15; or two large, one-topping pizzas with Howie Bread and a 2-liter soda for $20.

Topics: Marketing / Branding / Promotion , Operations Management

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