Hunt Brothers Pizza just inked a deal to sponsor veteran driver Elliott Sadler in both the Sprint Cup Series and Camping World Truck Series, according to a company statement.
This is Hunt Brothers Pizza's second year as the primary sponsor of a NASCAR racing team and its first with Sadler behind the wheel. Sadler is a three-time winner about to embark on his 12th season as a NASCAR Sprint Cup driver. He'll be in the No. 19 Hunt Brothers Pizza Ford Fusion owned by Richard Petty Motorsports, a legendary name in auto racing.
Hunt Brothers Pizza's involvement with NASCAR allows the company to connect with pizza lovers all across the country and to host a wide variety of promotional activities that are specifically designed to drive consumers into convenience stores nationwide. Opportunities include in-store contests and marketing, on-track giveaways and promotions, and special events featuring personal appearances by Elliott Sadler and Richard Petty. The No. 19 Hunt Brothers Pizza racecar also will be a focal point of the company's advertising and marketing campaigns.
"We couldn't be more excited to have a true Hunt Brothers Pizza fan behind the wheel for Hunt Brothers Pizza Racing," said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. "Elliott has a strong and devoted fan base, and we look forward to supporting him in what promises to be a thrilling season."