Hunt Brothers kicks off military fundraising campaign

 
July 16, 2012

As the summer road trip season heats up, Hunt Brothers Pizza is asking customers to donate $1 toward its Support U.S. Armed Forces military charity.

From now through Aug. 16, participating Hunt Brothers Pizza locations are offering ribbons for $1 each. All of the proceeds benefit the Support U.S. Armed Forces military charity, which provides welcome home packages, deployed family assistance packages, veterans programs and military appreciation events for troops and their families.

Hunt Brothers Pizza, which has a long-standing tradition of military support as evidenced by the American flag symbol and "United We Stand, In God We Trust" printed on every product package, also will make a donation to Support U.S. Armed Forces.

"Hunt Brothers Pizza is a proud American company with a tremendous appreciation of the men and women who serve in our military," said Keith Solsvig, vice president of Marketing for Hunt Brothers Pizza. "Our troops sacrifice so much to keep our families and our country safe, so this partnership with Support U.S. Armed Forces is just one way our company and our consumers can say thank you."

As a bonus, consumers who donate to Support U.S. Armed Forces and purchase a Hunt Brothers Pizza Hunk-A-Pizza or large pizza will receive a coupon for 55 cents off any Moon Pie product.

"This is an exciting opportunity to partner with a fantastic convenience-store retailer to support our U.S. military families," said Neal Clark, founder and president of Support U.S. Armed Forces. "Hunt Brothers Pizza cares greatly about the men and women whose job it is to keep our nation free and secure. This fundraising effort is targeted directly at supporting those military families within the communities Hunt Brothers Pizza serves. All proceeds generated through this fundraiser will help provide welcome home and family support packages for their local military families."

Read more about cause marketing.


Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management , Social Responsibility


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