Hunt Brothers launches Pizza of the Month promotion

 
April 3, 2012

Hunt Brothers Pizza is giving music fans something to sing about with the launch of its new Pizza of the Month promotion.

From now through Dec. 31, customers who purchase the Pizza of the Month can get one free song download each month from Universal Music Group Nashville by visiting huntbrotherspizza.com, clicking on the Pizza of the Month image on the home page, and completing a brief survey about the pizza.

"Hunt Brothers Pizza consumers are also big music fans, so we are excited to partner with Universal Music Group Nashville to reward consumers who try our Pizzas of the Month," said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. "We offer more than 10 different toppings all at no extra charge, so the Pizza of the Month promotion is a great way to get consumers to try more of the toppings we offer and give us feedback on their flavor preferences."

The Pizza of the Month promotion features a new topping combination each month designed to get consumers thinking about new ways to order. The Universal Music Group library includes more than 400,000 songs to select from.

"With more than 6,500 locations in 28 states, the Hunt Brothers Pizza partnership is a great vehicle to promote our artists and music to a lot of potential fans," said Tom Lord, vice president of marketing for Universal Music Group Nashville.

April's Pizza of the Month is the loaded thin crust. May's is the pepperoni thin crust.

The Pizza of the Month promotion comes shortly after Hunt Brothers launched its new boneless WingBites. To celebrate the new item, Hunt Brothers Pizza is teaming up with the Country Music Association to offer a six-day, five-night grand prize sweepstakes trip for two to the 2012 CMA Music Festival in Nashville.

Read more about marketing and promotions.


Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management


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