Hunt Brothers launches two new NASCAR promotions

 
April 12, 2013

Hunt Brothers Pizza introduced two auto racing-themed contests this week as part of its primary partnership with Richard Childress Racing (RCR).

The RCR Fan Experience Sweepstakes began April 8 and ends June 13 and offers approximately $15,000 in prizes, including the grand prize of a trip for two to the races in Charlotte, N.C., during the weekend of Oct. 11 and 12, 2013. The prize package includes four nights lodging, airfare, admission to the races, a tour of the award-winning Childress Vineyards, RCR race shops and museum, admission to the NASCAR Hall of Fame and a meet-and-greet with at least one RCR driver. To enter, fans should visit huntbrotherspizza.com.

Hunt Brother Pizza's first race of the season is April 12. The event will feature No. 33 RCR Chevrolet Camaro with driver Kevin Harvick and the new Hunt Brothers Pizza paint scheme will also make its debut at Texas Motor Speedway.

Hunt Brothers Pizza is also launching the Race for the Checkered Flag Fantasy Experience Facebook application. The contest will follow a "fantasy sports" model, where throughout the course of the contest, participants will have the opportunity to predict weekly finishes for the three Hunt Brothers Pizza and RCR drivers: Harvick, Austin Dillon and Ty Dillon.

Weekly prizes will be given away, including experience packages and racing collectibles with a total value of $13,000. To play, visit facebook.com/HBPRacing. The application was developed with students from Vanderbilt University's Owen Graduate School of Management.

Read more about marketing and promotions.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management


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