Hunt Brothers Pizza extends Minor League Baseball sponsorship

April 6, 2011

Hunt Brothers Pizza has expanded its strategic partnership with Minor League Baseball (MiLB) through the sponsorship of two additional teams, the Gwinnett Braves and the Lexington Legends, and also has renewed its contract with the Jackson Generals.

"When it comes to increasing our brand exposure in fresh new markets, MiLB plays well with our expansion strategy," said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. "MiLB is one of the best entertainment values in the country, allowing families to have a great time without breaking the bank. As a family-built company, Hunt Brothers Pizza is thrilled to be a part of a market centered around family fun and values, offering great tasting, quality pizza at an affordable price."

Hunt Brothers Pizza's first MiLB sponsorship was with the Jackson Generals in Jackson, Tenn. Hunt Brothers Pizza increased pizza sales at the team's Pringles Park by nearly 28 percent since signing last year.

With a renewed sponsorship agreement this year, Scott Hunt, CEO of Hunt Brothers Pizza, said the partnership is a great way to introduce fans to its products.

"Millions of loyal fans attend MiLB games each year, with a steady sign of increased attendance over the past five years," said Hunt. "The goal of our alliance is to introduce customers to our products, familiarize them with the brand and leave a lasting positive impression that will lead to further business opportunities with other top minor and major league organizations across the United States."

In addition to offering options for hungry baseball fans, Hunt Brothers Pizza will also reward them for their loyalty. Consumers who purchase five whole pizzas at area store locations and have their Hunt Brothers Pizza baseball loyalty cards punched can redeem them for two general admission tickets to the given sponsored team. The cards are free of charge and can be picked up at participating Hunt Brothers Pizza locations.

The official Minor League Baseball season kicks off today and runs through the beginning of September.

The Hunt Brothers also have other partnerships in the sports arena, including with the Nashville Predators and NASCAR's KHI team.

Topics: Business Strategy and Profitability , Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion

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