Hunt Brothers rolls out Italian Meats pizza ahead of Super Bowl rush

Jan. 21, 2014

Hunt Brothers Pizza has added a new limited time offer pizza just in time for the Super Bowl, Feb. 2. The specialty pizza, called Italian Meats, is layered with slices of Italian-style ham, salami, big pepperoni and 100-percent mozzarella cheese. According to a news release, this is the first time the company has combined these three toppings in a single limited time offer.

"This is the first brand new pizza we have introduced since our Hawaiian pizza this past June. The Italian Meats pizza is a hearty complement to the cooler weather months," said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. "As with all of our limited time pizza offerings, we created a product that not only drives sales for our c-store partners, but is packed full with flavor that our customers will enjoy."

Eddie Langston, new product development manager, said the company's test of the product was successful.

"All of our test stores really loved the bigger meats on the pizza and commented on the more Italian feel and flavor profile," he said.

In support of the campaign, Hunt Brothers Pizza is bringing back the "Hunter brothers" to its social profiles. The duo was first introduced during the Buffalo Chicken pizza campaign in March 2013 as two hunters searching for an unknown species, the Buffalo Chicken. Consumers were encouraged to participate in bringing Buffalo Chicken pizza back by sharing the animated videos within their social networks, resulting in more than 1,000 shares.

Read more about menu introductions.

Topics: Food & Beverage , Marketing / Branding / Promotion , Pizza Toppings

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