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Ignite Local Marketing today launched the Ignite Engine, a Web-based toolkit that educates and empowers store managers of quick-service and fast casual restaurant systems to run more effective local store marketing campaigns through tutorials, company collateral and customization of branded coupons, mailers, flyers and other marketing materials.
"The Ignite LSM Engine reduces the complexity and expense of manually producing, approving and distributing marketing materials across multiple store locations," said James Shannon, founder and CEO of Ignite Local Marketing. "Individual stores can customize materials to reflect their local market while maintaining a consistent brand image for the chain."
There are four key components of the Ignite Engine:
The toolkit is a cloud-based Web application that can be quickly implemented. Ignite provides configuration, technical and business support, and upgrades for a monthly fee.
Visit the Ignite website for more information and to check out an online demo.
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