India Pizza Huts get spicier Chettinad pizzas

 
Feb. 29, 2004

AHMEDABAD, India--Pizza Hut has expanded its Pan Hindustani menu with the launch of Chettinad pizzas.

According to the Business Standard, toppings on the new pies are influenced by traditional south Indian flavors centered on spices, peppers and chilies. The Chettinad range will complement the company's tandoori range launched a year ago.

Among the new offerings are the Veg Nilgiri, the Deccan Chicken, the Dakshin Paneer and the Southern Supreme.

Pizza Hut has very high hopes for the new lineup; it expects sales will rise by 45 percent by the end 2004.

"Within a short period, we have the tandoori range and the Chettinad range, which will be permanent features of our menu at every Pizza Hut outlet," said Raghuvesh Swarup, marketing manager at Pizza Hut India. "Pizza Hut will definitely come out with more regional flavors in the near future."

The chain's officials also say Pizza Hut plans to add 30 Indian outlets this year to its current total of 70. One of those units, the report said, is a completely vegetarian outlet.

 

 

 


Topics: Pizza Hut


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