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A new restaurant patron survey that identified the most compelling marketing messages and assets to drive repeat business and inspire recommendations found that messages about loyalty programs and events and specials are the strongest way to inspire repeat visits. In fact, 72 percent of the respondents said they were effective.
The survey, by Product Evaluations Incorporated, conducted 400 online interviews with restaurant patrons aged 18 to 65 to achieve the research objectives. Patrons were screened for having visited QSR, fast casual, and/or full-service restaurants in the past three months.
The results showed that table tents and napkin dispensers with display, menus and placemats were the best assets for restaurants to use to communicate their messages. Specifically, it found that messages about loyalty programs do well in limited-service restaurants, while messages highlighting the restaurant's specials/events and the company's story/history are seen as highly appropriate for full-service restaurants.
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