- WHITE PAPERS
Marketing guru Jeff Fromm, executive vice president of Barkley advertising agency and co-author of "Marketing to Millennials," will keynote the ninth annual Fast Casual Executive Summit, Oct. 12-14 in Denver.
In his presentation, "How to Supercharge Your Brand with Integrated Marketing," Fromm will teach brand leaders how to create integrated marketing programs to inspire their employees and consumers, who — these days — want more from their favorite brands than just goods and services.
"We live in an era where consumers demand more. More authenticity, more transparency, and more participation in 'their' most loved brands," said Fromm, who spoke about Millennial marketing at last year's Summit. "Today's target audience is not, in fact, your 'target audience,' but they are a consumer partner. So great brands must re-imagine their approach to marketing in an integrated way."
"It's a rare thing for us to bring back a keynote speaker two years in a row, but our attendees raved about Jeff's presentation last year," said Cherryh Butler, senior editor of FastCasual.com, the publication hosting the Summit. "I know he has so much more to teach our executives."
The two-and-a-half day event also features a fast casual restaurant food tour, other keynote and breakout educational sessions, sponsor demonstrations of the latest products, and a dinner party at Coors Field, home of Major League Baseball's Colorado Rockies.
This Summit has been created specifically for C-level executives, VPs, and directors for restaurant operators in the fast casual and QSR segments. Registration is now open at fastcasualsummit.com, and early-bird pricing is in effect.
Topics: Marketing / Branding / Promotion