It pays to be loyal to CPK

July 6, 2011

California Pizza Kitchen Inc. announced today that Southern California resident Susan Williams has won the $100,000-grand prize in the restaurant chain's nationwide Thank You Card program that kicked-off in April. Karl Thomas from Houston won the $50,000 prize and Trevor Griner from Louisville, Ky., took the third-place prize of $25,000.

In April, CPK gave out 2.9 million Thank You Cards to customers dining at their full-service restaurants across the nation. Each party received a sealed envelope with a check containing a guaranteed prize, ranging from 10 percent off a meal to $100,000.

This year, CPK also embraced the popularity of social media, giving guests using Facebook and Foursquare two additional ways to play and win prizes online. CPK "Thanked" its biggest Facebook Fan with its No. 1 CPK Fanatic title, where the person with the most votes won a trip for two to any CPK in the world, plus $10,000. Other Thank You Card program prizes included CPK Frozen Pizza for a Year, $1,000 Neiman Marcus shopping sprees and four-night stays at the Four Seasons Beverly Hills.

"We are thrilled to be giving out prizes as a way to say thank you to our loyal customers," wrote Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen, in a press release. "Our Thank You Card program is exciting for our guests and our way of showing our appreciation for years of support."

Topics: California Pizza Kitchen , Marketing , Marketing / Branding / Promotion , Operations Management

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