Jerry's Subs & Pizza has implemented TakeOut Technoligies' fully integrated online ordering suite systemwide to significant results.
Six months ago, the company started using TakeOut Technologies in its 65 locations in the mid-Atlantic region after a beta test with just a few locations. Since launching online ordering with TakeOut Technologies, online sales have grown each sequential week – up 100 percent from the initial launch.
The company has updated menus with the new online ordering capabilities, and in-store posters, counter cards and flyers were distributed to all locations alerting customers to the new service.
Adding online credit card payments to the ordering process has boosted check amounts even more. A test of two comparable locations with one offering online ordering with payment via credit card and the other with cash only upon delivery, proved the credit card payment model. Average checks increased $7 to $8 on those orders with credit card payments.
Beyond the increase in sales and per check averages, TakeOut Technologies also allows Jerry's to conduct data mining. At any time, operators can run reports indicating which customers are frequent orderers, which have ordered once but not repeated and which signed up for their e-club but never placed an online order — and develop an e-mail marketing message to match.
"Online Ordering has been an excellent investment for our company," said Dana Siller, director of corporate marketing at Jerry's Subs & Pizza. "There are so many uses to the information I am able to collect, it's almost limitless."