Kraft Group invests in NAKEDpizza

Sept. 16, 2009
The Kraft Group, owners of the National Football League's three-time Super Bowl Champion New England Patriots and Major League Soccer's New England Revolution, is investing in New Orleans-based healthy pizza concept NAKEDpizza.
The amount of the investment was not disclosed. Mark Cuban, the owner of the Dallas Mavericks and founder of and HDnet, invested in the company in May 2009.
Unlike traditional franchise models, NAKEDpizza won't be selling units or territories, but awarding regional developers based on criteria that include their cultural fit and commitment to the principles of the company. NAKEDpizza will hold an invitation-only summit in New Orleans in mid-November to finalize developer contracts and engage additional partners in the United States.
Two business and franchise development organizations will support The Kraft Group-NAKEDpizza partnership. Franchise consulting and strategic planning organization iFranchise will handle franchise development. DLA Piper, which specializes in representing emerging growth and high technology companies, will provide legal counsel.

Topics: Franchising & Growth , Operations Management

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