Lipton offers Tea Makeover to boost beverage sales

 
April 19, 2013

Lipton hopes its new Tea Makeover will make it easier than ever for restaurants — from large chains to small independent brands — to sell and market tea to customers.

Since people tend to order beverages by brand, they often default to water when they don't see a brand they recognize, according to Lipton, which has launched a series of tools, including server promotions and free front-of-house merchandise, developed to help operations improve beverage sales and convert more orders of water to iced tea.

Success with Lipton has already been proven at operations, including Blake's Lotaburger, according to a company press release. Located in New Mexico, the 75-unit QSR brand switched to Lipton Fresh Brewed Iced Tea and branded it with front-of-house merchandise in a 12-unit test. In doing so, Blake's Lotaburger doubled its tea orders and made iced tea its No. 1 beverage.

Restaurant operators can request Tea Makeover tools and information at: www.unileverfoodsolutions.us/LiptonTips.

Read more about beverages.


Topics: Food & Beverage , Marketing / Branding / Promotion


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