Litetronics helps restaurants go green

 
Jan. 31, 2010
Litetronics International Inc., a global specialty lighting-industry innovator, is helping restaurants go green with the 15-watt dimmable Micro-Brite cold cathode light bulb. The primary challenge restaurants face when seeking energy-efficient lighting alternatives is finding an affordable light bulb that dims as well as incandescent lighting.
 
"Lighting design plays a crucial part in the dining experience that a restaurant offers its customers," said Bob Sorensen, vice president of marketing of Litetronics. "If a restaurant is dimming its lights to create a specific ambiance, it does not want to sacrifice that atmosphere for the sake of saving energy because customer satisfaction is most important."
 
To solve this challenge, Litetronics created the 15-watt dimmable Micro-Brite cold cathode light bulb, which generates 750 lumens and saves up to 75 percent on energy costs, to replace the 60-watt A19 incandescent, one of the most prevalent bulbs found in restaurants. Micro-Brite's cold cathode technology allows it to dim to 5 percent of its light output, so restaurants can save energy in dimmable fixtures without changing their customers' dining experience.
 
Because Litetronics cold cathode light bulbs do not require any additional equipment, restaurant operators do not incur additional costs when switching to Litetronics energy efficient lighting.

Topics: Going Green , Operations Management


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