- WHITE PAPERS
DETROIT — Ilitch Holdings, Inc., owner of the Little Caesars pizza chain, has appointed David Scrivano president at Little Caesar Enterprises, Inc.
According to a news release, Scrivano will oversee all aspects of the 46-year-old pizza company.
Scrivano is a 16-year veteran of the pizza industry and joined the Ilitch organization in 1998. He most recently served as senior vice president of administration.
"David Scrivano is a smart, hard-working and highly successful executive, very deserving of this assignment," said Ilitch Holdings President and CEO Christopher Ilitch. "He has been instrumental to the success and growth at Little Caesars during his tenure with the company and he is well respected by everyone with whom he works."
Scrivano said he was proud to take the helm of the historic pizza company. "I believe that there is significant opportunity for explosive growth in the chain, as we have seen in recent years," he said.
Scrivano will report to Ilitch, and Illitch's parents, founders and owners Michael and Marian Ilitch, will continue serving on LCE's board of directors.
Privately held Little Caesars does not disclose financial numbers or store counts, though analysts estimate its 2003 gross sales were $1.3 billion and unit counts are around 3,300.
After years of dismal performance, including 1999, when it closed 400-plus stores on a single day, the chain has enjoyed a revival (read Is Little Caesars truly rising again?) and reentered major metropolitan markets it had previously abandoned, including Dallas and St. Louis.
A landmark settlement in 2001 (read Little Caesars settles lawsuit with franchisees and A Fair Deal for All) ended a long and contentious battle between the company and its franchisees, who sued the chain for allegedly misusing their marketing royalties and for charging high prices at its exclusive Blue Line distribution arm. The peace was broken three years later when Little Caesars sued nearly 40 franchisees (read Pizza pugilists), claiming the operators were using unapproved food products in their stores. The franchisees claim the company's claims are without merit, and the matter remains unsettled.
Topics: Little Caesars