Little Caesars enhances Veterans Program

Nov. 10, 2008
DETROIT -- Little Caesars is extending its Veterans Program for an additional two years and is enhancing the program, the company announced.
The Little Caesars Veterans Program, launched in 2006, offers honorably discharged service-disabled veterans who qualify as Little Caesars franchisees a benefit of up to approximately $68,000 to help them open their own location. The benefit for honorably discharged non-service-disabled veterans who qualify as Little Caesars franchisees has been increased to up to approximately $20,000.
Currently, 45 veterans collectively are applying more than $1.25 million in credits and benefits to help them operate Little Caesars locations and more than 2,400 inquires have been made about the program.
The program got its start when Little Caesars chairman and founder - and U.S. Marine - Michael Ilitch read about Army Staff Sgt. Robbie Doughty, who lost his legs while serving in Iraq. Ilitch was impressed with Doughty's attitude and strength of character, and wanting to show his appreciation, gave him a Little Caesars store, which he runs in his hometown of Paducah, Ky.
Little Caesars then used Doughty's story as the basis for the Veterans Program.
Little Caesars is developing a complementary program that will connect veterans who want to become store operators with those who are looking to invest in a franchise. The company is also developing additional training for veterans in the areas of finance, marketing and operations.
In addition to Little Caesars' contributions to the program, several companies are also providing benefits including Pepsi, Monster, Blue Line Foodservice Distribution, Crossroads Financial, ADCOLOR, Valassis, Printworks and MARS Advertising.
P.A. Products Inc., which supplies kitchen products to the restaurant industry, recently joined the program and is providing 150 pizza pans valued at $2,300 to service-disabled veterans who are participating in the program.

Topics: Little Caesars , Marketing , Operations Management

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