Little Caesars hailed for value positioning

 
April 12, 2010
For the third year in a row, Little Caesars has been named the "Best Value in America" among all major quick-serve restaurant chains across America. The national recognition came from one of the largest research studies in the food industry, Sandelman & Associates' Quick-Track research study.
 
"With today's fast-paced lifestyle, our customers really appreciate the value and convenience Little Caesars provides," said David Scrivano, president, Little Caesar Enterprises, Inc. "Our customers don't have to wait for our Hot-N-Ready products, and they can feel good about serving their family a high-quality pizza made with fresh ingredients."
 
Little Caesars' Hot-N-Ready pizza is a large, 14-inch pepperoni or cheese pizza that's ready when customers are, with no waiting or need to call ahead, for $5 at participating locations.
 
Sandelman & Associates' Quick-Track research study tracks key consumer behavioral and attitudinal measures for all major QSRs. Surveys were conducted among more than 90,900 QSR customers in 78 major markets across the United States. Little Caesars was also rated the highest-rated chain for "Affordability of the Prices" and highest-rated pizza chain for "Speed of Service," among other honors.

Topics: Little Caesars


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