Little Caesars offering free Crazy Bread for March Madness upsets

March 11, 2012

Little Caesars will offer fans a free order of Crazy Bread at participating restaurants on March 19 if any 16-seeded team beats a 1-seeded team in the NCAA men's college basketball tournament.

The games will be played March 15 and 16. If the upset should happen, the item will be given away to any family who mentions the free Crazy Bread offer at a store on March 19.

"If a crazy thing happens and there's an upset, it'll be a slam dunk for Crazy Bread lovers," said Ed Gleich, senior vice president of global marketing, Little Caesar Enterprises Inc. "And, if the number ones prevail, fans can still catch a great deal at Little Caesars with our high quality, large Hot-N-Ready pepperoni pizza for just $5, or the 3 Meat Treat with pepperoni, sausage and bacon for just $8. Either way, customers win."

Crazy Bread is Little Caesars' most popular side item: eight warm sticks of baked bread, topped with butter and garlic flavors, then sprinkled with Parmesan cheese.

The giveaway is limited to one free order per family. Sauce is extra. No other purchase is necessary.

Little Caesars isn't the only major pizza chain betting on a Cinderella upset in March Madness. Pizza Hut has also committed to a pizza giveaway if a No. 16 seed outlasts a No. 1 seed.

Such a first round upset has never happened in the history of the tournament.

Read more about marketing and promotions.

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