Little Caesars, Pepsi partner on instant win promo

Feb. 25, 2008
DETROIT — Little Caesars Enterprises Inc. and Pepsi-Cola have teamed up to offer the "Family Fun Instant Win Game." Little Caesars' customers can receive a scratch-off game card by visiting their local Little Caesars and purchasing a fresh Hot-N-Ready pizza with any Pepsi-Cola beverage.
Customers scratch off their game card to determine if they have won one of more than 200,000 prizes nationwide. There is an overall 1 in 25 chance of winning.
Prizes include home entertainment systems complete with big screen HDTV, CD/DVD player, tuners and speakers; digital camcorders; $160 family fun night packages complete with retail certificates and Little Caesars gift cards; MP3 players; $10 Little Caesars gift cards; Little Caesars products including Hot-N-Ready pizza and Crazy Bread; and Pepsi-Cola beverages.
The "Family Fun Instant Win Game" promotion will continue while supplies last. There is no purchase necessary to win.

Topics: Little Caesars , Marketing , Operations Management

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