Little Caesars Pizza launches iPhone app

Sept. 8, 2011

Little Caesars Pizza has launched a new, free application available for all Apple devices, including the iPhone, iPad and iPod. Customers can now locate the closest Little Caesars restaurant, review the menu and play an interactive "beat the clock" game with the chain's icon, Little Caesar.

"Little Caesars is all about providing great convenience to our customers and now there's an app for that," said Linda "LJ" Jaworski, senior vice president, marketing and communications, Little Caesars Pizza. "In addition to offering our customers a large, pepperoni pizza, with no waiting or need to call ahead, now customers on the go can quickly find the closest Little Caesars with a single touch."

The free app will find the nearest location using the device's GPS system, eliminating the need to enter a specific address. Customers also can see a detailed map and receive directions to the selected store. They can save their locations and preferences to their "My Caesars" tab for quick and easy access.

Users have the opportunity to become "expert pizza makers" by playing the interactive "Topping Drop" game. Players have one minute to help Little Caesar catch the correct pizza toppings for his favorite pizzas on his spear. If players catch the wrong topping on the spear, the game starts from the beginning. Players can share their scores on Facebook and Twitter.

Read more about mobile applications.

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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