Little Caesars Pizza partners with Hasbro games for holiday promo

 
Nov. 1, 2006
DETROIT — Little Caesars Pizza and Hasbro Inc. have partnered to produce a nationwide promotion, a vacation sweepstakes, store-level giveaways and interactive prize opportunities at both companies' Web sites.
 
According to a news release, the promotion, which runs through Dec. 31, is called "Bring Home Fun for the Holidays with Little Caesars and Hasbro Games."
 
"At a time when families gather to celebrate and build memories, this promotion will enhance their time together by combining the quality and value of Little Caesars pizzas with the fun of Hasbro family-oriented games," said Linda Jaworski, senior vice president of marketing at Little Caesar Enterprises, Inc. "It's a winning program with something for everyone."
 
Customers can visit game.com/games/littlecaesars and enter for a chance to win a grand-prize vacation for four to any Beaches Jamaica Resort, with air travel provided by Air Jamaica. Other prizes include $500 in Hasbro Games and online shopping sprees on hasbrotoyshop.com, and Little Caesars gift certificates.
 
Customers visiting participating Little Caesars stores can receive an individual Family Game Bounceback (print piece applied to the pizza box top) while quantities last. The bounce-backs are are smaller versions of Hasbro games such as Memory, Scrabble Jr., Trivial Pursuit for Kids and Perfection. The bounce-backs also include a coupon for 10 percent off Hasbro Games at hasbrotoyshop.com.
 
Additionally, local Little Caesars prize drawings will be held at participating locations. One winner from each restaurant will receive a Family Fun Pack that includes a Hasbro Games Prize Pack (Clue, Trivial Pursuit for Kids, Boggle and Don't Break the Ice) and a Little Caesars Pizza Party (four Hot-N-Ready pizzas, two Crazy Breads and two Crazy Sauces.

Topics: Little Caesars , Marketing


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