Little Caesars sells new Kid Rock CD

 
Nov. 17, 2010

In an interesting turn of on-premise merchandising, Little Caesars has announced itself as the exclusive restaurant outlet for Kid Rock’s latest CD, “Born Free.”

"Pizza is a fun food, and giving our diverse customers an opportunity to combine it with this new music release makes sense," said Stuart deGeus, vice president of Field Marketing, in a release. "Kid Rock's albums are chart-toppers, and this offering can help drive traffic to our stores."

Little Caesars often has benefits for veterans, and Kid Rock has performed for and visited troops overseas numerous times. He supports a variety of philanthropic efforts through the Kid Rock Foundation.

"Born Free" will be available at participating Little Caesars locations for $10 while supplies last.


Topics: Business Strategy and Profitability , Little Caesars , Marketing / Branding / Promotion


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