Little Caesars strengthens lunch position with new $5 combo

 
Feb. 3, 2014

Little Caesars Pizza today introduced its new $5 lunch combo, available "Hot-N-Ready" every day from 11 a.m. to 2 p.m. at participating locations, plus tax.

Launching nationwide, the $5 lunch combo features four slices of Little Caesars' Detroit-style Deep! Deep! Dish pizza, paired with a 20-ounce Pepsi product.

The lunch combo can be picked up on the spot without calling, online ordering or waiting. The offering positions the company as a new lunchtime option for consumers pressed for time and on a budget, the company said.

"Our $5 lunch combo delivers real value and is more affordable than other lunch combos," said CEO David Scrivano. "Four delicious slices of our Deep! Deep! Dish pizza, paired with an ice-cold, 20-ounce Pepsi product, will more than satisfy any large appetite. This is an amazing deal within both the pizza segment and the entire quick-service restaurant industry. We expect our $5 Lunch Combo to become an attractive alternative to other fast food combos and for Little Caesars to become a destination location for lunch."

The Deep! Deep! Dish Pizza, introduced April 1, 2013, was the most successful product launch in the company's 54-year history. It is available for $8 plus tax nationwide.

"Seeing value meals and combos in the marketplace for anywhere from $6.25 on up, we feel that our offering is a tremendous value," said Edward Gleich, SVP of Global Marketing. "Our $5 price point makes lunch more affordable and provides customers with a delicious, different and satisfying alternative to what they're used to getting. A typical drive-thru experience averages just over 3 minutes. Our $5 lunch combo gets customers in and out of our restaurant in around 30 seconds, so they can get back to work and avoid the standard burger and fries."

Read more about menu promotions.


Topics: Food & Beverage , Little Caesars , Marketing / Branding / Promotion


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